Every year people prepare to watch the National Football League's best two teams play each other to win the Lombardi Trophy and be crowned champion. It's an event that attracts everyone: men, women and children of all ages, religious affiliations, races and walks of life. There are very few events in the world that gain such an even cross section of peoples' attention. For example: according to Fox News 46% of all viewers of the Super Bowl are women; there's very few televised sporting events that get that type of female following. This event is a media market frenzy. Ridiculous amounts of money are spent, not just on player salaries, ticket sales and accommodations but advertising reaches new heights at this time. Commercials on TV seem to fetch as much attention as the game itself.
To write that lots of money is spent on the Super Bowl is a gross understatement. Lets allow the mere numbers to demonstrate this point: an average each American will spend $63.87 on the event; it's the #2 eating day of the year behind only Thanksgiving (i.e. 123 billion chicken wings will be eaten); and $11 BILLION will be spent on this game in total. This years estimates are that Super Bowl XLVII will break all viewing and spending records because of the brother vs. brother coaching match-up.